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Has the Stanley cup hype reached its peak?

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What is behind the TikTok thirst for Stanley water cups? - BBC News

Gen Z trend forecaster claims that viral Stanley cups 'are on their way OUT' - despite Target customers rioting over new Starbucks collaboration - because 'cool youths' will abandon them now that

The Stanley Cup – Crimsonian

Stanley Cups: The Path to Peak Hype and How Brands Navigate the Ups and Downs of Popularity, by AIFastCash, Jan, 2024

Are Stanley Cups “Actually” Worth the Hype? – Ka Mō'ī

Everyone Is Still Obsessed With Giant Stanley Cups

How Social Turned the Stanley Cup into an Influencer Icon - THE FIFTH

What's so special about a Stanley cup? A guide to conspicuous consumption on TikTok.

Hockey Night in Canada podcast: Keeper of the Stanley Cup